About

I'm Wilfried, though most people call me Wilf. I'm a photographer based in London, documenting independent businesses through editorial photography.

I spent years working at a magazine before going solo and shooting commercially for food and beverage brands. I love working with founders and small teams. Seeing a business gain confidence once its imagery finally catches up with how good it actually is. That never gets old.

But the work I keep coming back to is more personal. I've always been drawn to independent businesses. The people behind them, the spaces they build, the craft they care about. Coffee roasters, bike shops, ceramics studios, bakeries, florists, furniture makers. The places that hold a neighbourhood together and make London worth living in.

Indies is where I put that energy. I show up with a small kit, shoot for two hours and deliver images that look like your business feels on a good day.